The Measure of Cricket (”we”, “us”, “our”) is an independent cricket publication providing statistical analysis, insights and commentary.
We respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use and protect personal information when you visit our publication, subscribe to our newsletter, interact with our content or respond to our advertisements on platforms such as Facebook and Instagram.
For privacy enquiries, please contact privacy@measureofcricket.com.
2. Information We Collect
Depending on how you interact with The Measure of Cricket, we may collect:
Subscription information: Your email address, name (if provided), and subscription preferences.
Communication information: Details you voluntarily provide when contacting us, commenting or replying to our emails.
Engagement information: Information about how readers interact with our publication, including email opens, link clicks and article engagement, where available through our publishing platform.
Advertising information: Information made available through advertising platforms, such as aggregated campaign performance, referrals and responses to advertisements.
Payment and subscription information: If paid subscriptions are offered, relevant subscription status and transaction information provided through our publishing platform. Payment card information is handled by authorised payment processors.
We do not intentionally collect sensitive personal information.
3. How We Use Your Information
We use personal information to:
Deliver our cricket articles, newsletters and subscription services.
Manage subscriptions and respond to enquiries.
Understand readership and improve our content.
Measure the effectiveness of our advertising and promotional activities.
Maintain the security and operation of our publication.
Comply with applicable legal and regulatory obligations.
We do not sell subscriber email addresses or personal information.
4. Legal Basis for Processing
Where UK or EU data protection law applies, we rely on appropriate lawful bases for processing personal information, including:
Consent: Where you have chosen to receive our newsletter or have consented to optional tracking or marketing activities.
Contractual necessity: Where processing is necessary to provide subscription services you have requested.
Legitimate interests: Where necessary to operate, secure, analyse and improve our publication, provided these interests do not override your rights and freedoms.
Legal obligations: Where processing is required to comply with applicable law.
You may withdraw consent at any time where consent is the basis for processing.
5. Substack and Third-Party Services
The Measure of Cricket is published using Substack, which provides website hosting, newsletter distribution, subscription management and related services.
Substack may collect and process personal information in accordance with its own privacy policy, available at:
We may also use third-party services for advertising, analytics, communications and payment processing. These providers handle information subject to their own privacy obligations and applicable contractual arrangements.
6. Advertising on Facebook and Instagram
We may promote The Measure of Cricket through advertisements on Facebook, Instagram and other platforms operated by Meta.
Meta may process information about your interaction with advertisements under its own privacy policies.
If you choose to provide your details through a Meta advertisement or lead form, we may use the information you provide to respond to your request or, where you have agreed to receive it, deliver our newsletter and related publication communications.
You can find further information about Meta’s privacy practices at:
https://www.facebook.com/privacy/policy/
We may use advertising measurement technologies, including Meta’s advertising tools, to understand how visitors interact with our website and to measure or improve advertising performance. Where required by applicable law, we obtain consent before using non-essential advertising cookies or similar technologies.
7. Cookies and Analytics
Our publishing platform and relevant third-party providers may use cookies or similar technologies to operate the website, maintain security, remember preferences and measure readership.
Where non-essential cookies or tracking technologies are used, we will provide appropriate information and obtain consent where legally required.
You can also control certain cookies through your browser settings.
8. Sharing Your Information
We may share personal information with service providers where necessary to operate the publication, including our publishing platform, payment processors and advertising or analytics providers.
We may also disclose information where required by law.
We do not sell personal information or provide our subscriber list to unrelated third parties for their independent marketing purposes.
9. International Data Transfers
Some of our service providers operate internationally, including outside the United Kingdom or European Economic Area.
Where personal information is transferred internationally, we seek to ensure that appropriate safeguards are in place as required by applicable data protection law.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
Subscription information is generally retained while your subscription remains active and afterwards only where necessary for legitimate administrative, security or legal purposes.
You may unsubscribe from our newsletters at any time using the unsubscribe link included in our emails.
You may also contact us to request deletion of personal information that we control, subject to applicable legal requirements.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your information.
Object to or request restrictions on certain processing.
Withdraw consent where processing is based on consent.
Request portability of certain personal information.
To exercise these rights, please contact privacy@measureofcricket.com.
If you are in the United Kingdom and are dissatisfied with how your information has been handled, you may also lodge a complaint with the Information Commissioner’s Office:
https://ico.org.uk
12. Data Security
We take reasonable steps to protect personal information against unauthorised access, disclosure, alteration and loss.
We use established third-party publishing and service providers to support the secure operation of our publication.
However, no method of transmitting or storing information online is completely secure.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our publication, technology, services or applicable legal requirements.
The latest version will be made available through our publication, with its revision date displayed at the top.
14. Contact
For questions about this Privacy Policy or the handling of your personal information, please contact:
The Measure of Cricket
Email: privacy@measureofcricket.com
Country: United Kingdom
Website: measureofcricket.com